When planning your product packaging and the boxes you’re going to ship items in, there are lots of different choices for businesses. You can choose very cheap boxes that don’t provide much protection but do minimise costs. Alternatively, you can opt for more premium boxes that provide lots of protection for your products and a great experience for the customers: however, these are more expensive to purchase and produce. In this article, we take a look at how custom boxes can help your business in different ways. This will help you decide if custom boxes are a good choice for your business.
Custom boxes can be designed to provide your product with the ultimate protection from damage during shipping. You can have different components for each part of your product, protecting all elements. Unlike standard boxes, there won’t be any empty space where items can move around and get damaged. In addition, you can add custom protection to your boxes, using a range of different materials that provide the best protection for your product. If your products are a complex shape or need extra protection, a custom box is a good solution. When products are well protected, it can save businesses money in sending out replacements.
Customers need to be delighted at every stage of the customer journey, especially as competitors are providing more interactivity and innovative solutions. Providing a great unboxing experience can help your products get noticed by influencers and those that create social media content. This helps spread the word about your business, which can help to increase your profits. In addition, even with customers that don’t share their experience on social media, they will be delighted with the unboxing, which will create a great impression of your business, meaning they might be more likely to purchase again from your company.
Custom boxes give businesses many more options when it comes to choosing the materials used to create the box. Businesses can work with specialist designers and packaging providers to create packaging made from unusual materials. These materials may help to pique the interest of potential customers. Alternatively, the materials used to create a custom box can come from sustainable sources, making it easier for the customer to recycle the packaging. This is really important for many businesses that want to be sustainable throughout their entire business, including the packaging that they offer.
Custom boxes give businesses more of an opportunity to include their brand images, colours and brand messages in the packaging. This helps customers recognise your packaging and associate it with your brand and products. When customers can identify your products easily, it can help to sell more products and will encourage customers to repeat their purchases. Remarkable brands gain more customers because they are remembered and have a high level of brand recall. If you want to incorporate your brand and identity into your packaging, then consider custom packaging. Learn more about the importance of packaging in your branding strategy.
Initially, the cost of designing a custom box for your product can be more expensive than buying something that’s readily available on the market. However, over time it can actually be cheaper and help save your business money when you have custom packaging. This is due to the reduction in waste, reduction in protective materials and reduction in the cost of shipping. The custom box will be made for your product, so there will be no excess space or weight that will increase shipping costs and the need for protective packaging such as bubble wrap to protect the item.
When considering product packaging, it is crucial for businesses to evaluate the different choices available. Custom boxes offer businesses a multitude of benefits that can positively impact their operations and customer experience. The ability to provide optimal product protection ensures that items reach customers intact, reducing the need for replacements and saving costs in the long run. Moreover, custom boxes contribute to a memorable unboxing experience, delighting customers and potentially generating positive word-of-mouth and social media exposure. Custom boxes are a great solution for many businesses looking to upgrade their current packaging. Always work with a professional that can offer a range of different solutions to suit your business needs.